This Acumen Presents : Dan Ariely on Changing Customer Behavior Course teach you how social entrepreneurs can harness the principles of behavioral change to reach more customers and create impact.
Acumen Presents : Dan Ariely on Changing Customer Behavior Coupon
Right now there is no discount for this course. But the course is actually worth for this price.
Many innovations deployed to solve social problems never reach their full potential. Sometimes they fail because people resist changing their behavior even when they know they should do things like stop smoking, show up to a job training course, start using solar power, take a daily pill, or wash their hands. Knowledge alone won’t cause them to make the switch. There are other motivations, other drivers, and other factors about how their environments are set up that need to be accounted for and potentially redesigned.
What am I going to get from this course?
- Map your customer’s behavior journey
- Apply 6 Behavior Change principles to your social enterprise
- Understand 5 Value and Pricing principles to understand how to price your product
- Design experiments to test these principles in action